BETTER MATERIALS

Latex is undeniably the most comfortable and supportive material for use in a mattress. No synthetic material — like polyurethane foam, memory foam, synthetic latex, or colorful polymer grid — comes close to the comfort, breathability, resilience, and durability of pure and natural latex.

Yet not all latex is the same. There are no ecological or social responsibility standards for “natural” or synthetic latex. So we don't use them. We only use GOLS-certified organic Dunlop latex. And we make it ourselves. We co-own more than 4,000 hectares of organic "rubber tree" farms in southern India, which are FSC® certified (C156318) for responsible forest management. And we even make our own GOLS-certified organic latex foam cores. These are eco-INSTITUT® certified for purity and lab-tested annually for STANDARD 100 by OEKO-TEX® certification (19.0.79546, Hohenstein HTTI), to further ensure no harmful chemicals are present.

For thousands of years, people have used wool in bedding to stay comfortable and cool because of its unique thermoregulating properties — it keeps you warm when it's cold and and cool when it's hot. That’s because the hollow fiber structure of wool allows for large volumes of air, giving natural insulation, elasticity, and resilience. Wool can absorb significant amounts of water (up to 30% of its weight) without ever feeling wet. This delivers natural temperature-regulating properties that complement our organic latex foam. Better still, it’s naturally flame resistant. It tends to char and self-extinguish, rather than burn. So we use GOTS-certified organic wool in our (non-vegan) mattresses to completely eliminate the need for flame retarding chemicals and synthetic fire barriers, while still easily meeting federal safety standards for flammability. Our organic wool has also received STANDARD 100 by OEKO-TEX® certification (15.HIN.75800, Hohenstein HTTI) to ensure no hidden flame retardants or harmful chemicals are present. There is simply no more sustainable and renewable fiber than organic wool. Sheep just need sunshine and green grass to thrive. Furthermore, we are the only mattress-maker in the world to use wool certified to the Responsible Wool Standard, which ensures our wool comes from farms that have a progressive approach to managing their land, practice holistic well-being for the sheep, and respect the Five Freedoms of animal welfare.

Where do we source our wool? From our own organic certified, responsibly managed flocks — with more than 200,000 sheep. These tan, brown, and black Gaddi sheep are a domesticated breed related to Merino that thrive in the far north of India, with exceptionally fine and dense fleece. They graze across more than 40,000 hectares of certified organic pastures along the steep steps of the Himalayas at altitudes of 8,000 to 14,000 feet above sea level. We directly employ more than 100 farmers, 400 herders, and support more than 50 villages with fair, living wages.

Conventional cotton is chemically grown and one of the world's most polluted crops. The impact on human health and the environment is irresponsible and unsustainable. So as a rule, we don't use conventional cotton. (Nor do we use polyester or synthetic stretch-knit blends in our mattress and pillow covers.) Instead, we only use premium GOTS-certified organic cotton from India — an incredibly soft yet highly durable natural fiber. We use USDA certified organic cotton fiber, farmed using National Organic Program (NOP) standards. It has received STANDARD 100 by OEKO-TEX® certification (19.HIN.68466, Hohenstein HTTI). It provides a luxurious finish, unparalleled comfort, and ample air circulation.

Better still, organic cotton is grown without harmful chemicals, leaving the soil, air, and water free from harmful contaminates. Organic cotton also helps mitigate the climate crisis, as it produces around 46% less carbon dioxide compared to conventional cotton. It also uses up to 90% less water to grow since our organic cotton growers generally rely on rainwater for irrigation.